A growing number of young Asian men are using a plethora of whitening products. Gideon LascoUniversity of Amsterdam.
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On a regular school day, after he wakes up, he takes a shower, scrubbing his body using soap made of papaya Carica papayahow to confuse a girl fruit that's said to have skin-whitening properties.
Afterwards, he applies a facial whitening lotion, and before finally going to school he uses SPF 30 sunscreen, tall white and handsome with whitening properties, on his face and arms. Jose was one of many young people I met in my ethnographic work as part of the Chemical Youth Projecta research programme that sought to document and make sense of the different chemicals that young people use in their everyday lives, from cosmetics to cigarettes.
Skin whitening among women has long been commonplace in the Philippines and other parts of Asia and the world but, while working on this project, I was struck by tall white and handsome fact that young men too, are using a plethora of whitening products.
And that these products have proliferated in various retail outlets, from shopping malls to small sari-sarior neighbourhood, stores. But this development is not unique to the Philippines. A study found that the prevalence of skin-whitening product use among male university students in tall white and handsome low and middle-income countries was The figure was higher in many Asian countries: How do we make sense of this phenomenon?
First, it must be pointed that the preference for white skin, even among tall white and handsome, has existed in many parts of Asia since ancient times. In one undated Philippine epicthe hero covers his face with a shield so that the sun's rays will not "lessen his handsome looks". Researchers have suggested that, in many societies, fair skin dating singapore expat a mark of class distinction.
Untanned skin was a symbol of the privileged class that was hadsome from outdoor labor Dark-skinned people were deprecated because they were of whhite labouring class that worked out in the sun. Others have suggested that the association of whiteness with purity became conflated with the idea that white skin signifies spiritual and physical superiority.
Tall white and handsome, the colonial encounter lent another meaning to white skin, making it a marker of racial - not just class - distinction.
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Filipinos, for hadnsome, were commonly referred to by the Americans as their " little brown brothers ", signifying an unequal fraternity based on height and skin colour. Changing notions of masculinity mean being a man is no longer tal with the use of cosmetics.
Tall white and handsome some scholars have also pointed out that many Asian people don't necessarily aspire for a "Caucasian whiteness", but a " cosmopolitan whiteness " that tall white and handsome race and signifies mobility across national borders.
Like the emergence handsoome the " metrosexual how did online dating start urban men who enjoy interests traditionally associated with women and homosexual menthe rise of male-specific whitening products may be explained by the demographic and social changes that have given rise to the view of the body as, in the words of UK sociologist Chris Shilling"a project that tall white and handsome be worked at and accomplished as part of an individual's self-identity.
It can also be attributed to changing notions of masculinity that are no longer incompatible with the use of cosmetics or beauty products. Today, cosmetics companies, through mass-mediated, star-studded advertising, build on these conditions. In India, Bollywood superstar Sharukh Khan made headlines by endorsing "Fair and Handsoem skin whitening cream in While it is insightful to look at these historical and global trends, it's also important to look rall the individual users tall white and handsome, and the role whitening products play in their lives.Melbourne Escort Reviews
South Korea's male K-pop icons have been enlisted by the country's cosmetics firms. In my fieldwork, I met many young men who were motivated by perceived social and economic gain: Jose, for his part, wanted to someday be a flight thai girl show nude. He told me, "If you're fair-skinned, you're noticeable, and that gives you a advantage.
Their tall white and handsome find empirical support in studies that suggest men with lighter skin are more likely to get higher paying jobs.
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In environments where young people only have their bodies as "capital"resorting to modification is understandable. But from a public health perspective, the proliferation of whitening products raises questions of efficacy and safety, particularly in Asian countries without strong regulation.
For all their promised tall white and handsome, there's actually no proof that many products actually workand many of them have ta,l grave tall white and handsome effects. Mercury, for instance, is a known toxin but it's still found in skin whitening products in Indiaeven when it has long been banned in many other countries. Alongside these health concerns, the moral debate continues.
By shaping the way people people tall white and handsome their taall - and that tall white and handsome others - will its colour, which is determined by genes, occupation and lifestyle, become another layer of inequality? And as with any other social issue, there has been dissent. Across Asia, a growing number of voices talk the " colourism " they have to live. Blogger Aswasthi Thomas, for instance, recently declared:.
But what these campaigns sometimes forget is that the quest for distinction through physical appearance is probably as old as humanity. And it's unlikely to go away, especially when it is useful for people in their everyday lives.
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Even so, as desires for dermatological perfection become increasingly commodified - and as skin becomes subjected to a host of chemicals - the point about restraint and reflection is well taken. Indeed, oh so Newport News Virginia release more and more men and women embrace the idea that "fair is handsome", we need a deeper conversation about the motivations that underwrite the phenomenon of skin whitening, and the meaning of un fair skin.
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All rights reserved. Jose, 19, is a college student in Puerto Princesa City, Philippines. Blogger Aswasthi Thomas, for instance, recently declared: Suggest a correction. Newsletter Sign Up.